Campaign landing page
Space Jam
Jordan × Space Jam / WSS
Selected work / WSS / Foot LockerSite experiences.
Site experiences.
Cultural moments.
A selection of seasonal shopping experiences, collaborations, and launches from WSS.
Collaboration landing page
WSS × Umbro
Designed by Steven Mena
Soccer shopping destination
Road to 2026
International soccer / WSS
Campaign landing page
Latino Heritage Month
Community & culture / WSS
Seasonal shopping experience
Back to School
Give Them Superpowers / WSS
My role in context
Digital commerce ownership
As Senior Manager, Digital Commerce for WSS at Foot Locker, I own daily site and app operations across product setup, content, navigation, and merchandising. I manage product launches, promotions, homepage refreshes, and seasonal updates, with responsibility for accurate content and coordinated execution.
Cross-functional execution
I collaborate with Marketing, Creative, Merchandising, IT, Customer Service, and DC Operations to connect customer-facing updates with product and operational requirements. My scope also includes supporting site redesigns, UX improvements, customer journey enhancements, and omnichannel initiatives.
Team & operating structure
I lead, mentor, and grow the digital team, track SLAs, and maintain reporting across ecommerce workflows. I introduce structure, processes, and workflows to improve execution and make responsibilities clearer across the teams involved.
Selected work
My work included creating the comic-themed Back-to-School page and leading World Cup site setup. This gallery brings together selected WSS site experiences from my tenure; campaign design and photography are the work of the respective brand and creative teams.
Campaign imagery is sourced from the linked WSS pages and belongs to the respective brands and creative teams. My role is in digital commerce and site execution.