The platform behind
the experience.
Platform operations across adidas.com and app experiences, including Membership Pricing, adidas CONFIRMED, and Yeezy Day 2022.
MEMBERSHIP
HAS ITS PRICE.
CULTURE.
ON CONFIRMED.
The product.
The people.
The moment.
CONFIRMED connects limited product releases and collaborations with stories and style from the adidas Originals community.
I led launch execution on adidas CONFIRMED, coordinating local and global teams to align platform readiness, operational requirements, and release timing. I brought structure to launch preparation, kept stakeholders aligned on dependencies, and coordinated issue resolution with IT partners. Through launch monitoring and escalation management, I helped teams respond to issues and maintain a consistent customer experience during limited releases.
Current imagery from the official adidas CONFIRMED page, presented as app context rather than an archive of my tenure. Imagery and creative belong to adidas and its contributors.
YEEZY DAY.
A day of drops.
Yeezy Day 2022
I worked on Yeezy Day 2022 as part of my adidas platform operations experience.
The release lineup shown here provides context for the event. My broader adidas responsibilities included platform configuration, operational monitoring, and coordination with local and global teams.
Release graphic supplied from my project references. Product imagery and brand assets belong to their respective owners.
Explore adidas CONFIRMEDThese are current brand destinations supplied as context for my adidas-era experience. Current YEEZY and Ivy Park sites are not presented as websites I built or as archived examples from 2021–2022.
My role in context
Membership Pricing & CONFIRMED
My adidas experience included work on Membership Pricing for adidas.com and the adidas app, as well as the adidas CONFIRMED app and Yeezy Day 2022. CONFIRMED brings together limited releases, collaborations, and stories from the Originals community. My role sat within platform operations, alongside the configuration, monitoring, and local and global coordination responsibilities below.
Platform configuration & data
As Assistant Manager Platform Operations, I supported business logic configurations across Commerce Cloud and Product Information Master. I worked with ecommerce data across systems, including inventory and shipping costs, to support accuracy, timeliness, and consistency with business requirements.
Operational performance
I supported business KPIs and SLAs covering checkout, shipping options, and legal preferences. I monitored conversion, checkout drop-off, transaction fees, and order processing to support the ecommerce platform operations strategy.
Local & global collaboration
I supported operational projects and enhancement requests with local and global teams and contributed to best practices, monitoring strategies, and communication. I acted as a first point of escalation for local business functions, coordinated ticket resolution with IT Service Managers, and kept stakeholders informed.
Documented results
Platform configuration enhancements improved checkout drop-off by 10%. I also managed ecommerce data for a $50M+ product portfolio with 99% inventory reporting accuracy. The live brand links above provide context rather than archived evidence of those changes.